How We Arrived at Today

history3When we began bottling operations in 1899, the only soft drink package available was the returnable bottle. The popularity of this package continued until the 1960’s, when the first aluminum cans appeared. Over the past 45 years consumer preference for cans, plastic bottles, and non-returnable glass bottles has increased. The market for a returnable bottle has ceased to exist. The last time Rock Island produced a glass returnable bottle was in 1995.

Our other packages now include cans available in either 8 oz or 12 oz. Non-returnable PET bottles available in 12 oz, 16 oz, 20 oz, ½ liter, 1 liter, and 2 liters. For the On Premise side of the business, packages available are premix tanks and BIB postmix. This is all produced by our canning co-op WisPak, Inc., which is licensed by the Pepsi-Cola Company to produce its brands. Because production facilities are very costly and often take years to become profitable for small bottlers like us, a group of independent Midwest bottler formed WisPak, a cooperative venture, in 1969. Our company joined WisPak in 1971, becoming one of its 34 shareholders. By pooling our resources with other bottlers, we are able to produce quality goods much more efficiently than we could on our own. They can produce up to 2200 cans per minute on the line! as well as insure a steady supply of products.

Total there are 34 WisPak shareholders representing 52 franchises throughout Wisconsin, Minnesota, Illinois, Iowa, Indiana, Missouri, Michigan, Kansas, Nebraska, North and South Dakota, and Mississippi. WisPak headquarters are in Watertown, WI, and there are also plants in Mankato, MN, Norfork, NE, Lincoln, NE, Quincy, IL, LaCrosse, WI and Sioux City, IA, which all operate 24 hours a day, seven days a week to meet the demand throughout the system.

Our main brands today include: Pepsi, Diet Pepsi, Mt. Dew, Diet Dew, Code Red, Caffeine Free Pepsi, Diet Caffeine Free Pepsi, Caffeine Free Mt. Dew, Diet Caffeine Free Mt. Dew, Sierra Mist, Mist Free, Live Wire, Orange Crush, Mug Rootbeer, Diet Pepsi Lime, and Diet Pepsi Vanilla. We also provide “alternative beverages” such as Lipton Iced Teas, Tropicana Lemonade, Pink Lemonade, Tropicana Punch,  Gatorade, G2, and Propel have joined our flavor line up and are available in our full service vending accounts.

If you need a little “kick” to get you going try one of our Sobe brands: Energy, Power, Lizard Fuel, Dragon, Black & Blue Brew. Or for a lack of confidence try some Courage. Need more energy drinks? Try Rockstar, No Fear or Mt. Dew Amp. These are available in single serve or multi-packs. For those who get their “kick” from coffee, a line of Frappuccino Products is available in Mocha, Carmel, Vanilla, Coffee, and Dark Chocolate Mocha a variety of sizes.

Our line of beverages wouldn’t be complete without distribution of water. It’s one of the fastest growing areas for the beverage industry. We are proud to distribute Aquafina, Klarbrunn, and SoBe Life water in a variety of packages.

If we haven’t fulfilled all of your beverage needs and still want that glass bottle, we have it!  For a limited time, Pepsi is bringing back products made with real sugar. Check with a key account manager to stay up to date with our changing product portfolio.

Our Company purpose is to refresh consumers and customers throughout our franchise by providing the highest quality beverages. To provide innovative sales, the highest standards of customer service and the best marketing practices possible.